Working for media owners to deliver cutting edge features

For media owners: we deliver intelligence that enables buyers to understand inventory options by providing clear and easy-to-access OOH opportunities.

Media owners

Purl Applications make both classic and digital OOH inventory available to trade via offline and programmatic trading channels (OpenDirect and OpenRTB)

Our products

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OOH media owner challenges
  • Too much operational work.
  • Always blamed when things go wrong.
  • Significant investment is required to keep up.
  • Least influence despite having the most at stake.
  • Margin pressure.
OOH media owner goals
  • Avoid commoditisation.
  • Secure larger budgets.
  • Add value to marketing activities
How Purl applications solve this
  • Empowers media owners to sell what they want.
  • Transfers power back to media owners.
  • Ensures clarity, buyer understanding, and a guaranteed PO.
Why it matters
  • Media owners are running lean.
  • Purl aligns with their desire for control, influence, and better margins.
  • Gives agencies a partner rather than another vendor.

Our clients

Agencies and Media Owners that currently partner with our platforms include:

Agencies
Media Owners
Data partners
Integration Partners
Supply Side Platforms
Trade Bodies
Speak to a member of our dedicated team about Purl
Contact us
Book a Demo