The complete planning, buying, content delivery and reporting solution for out-of-home (OOH) media.
Purl Enterprise has also been integrated into wider media agency finance tools such as MediaOcean that allows both printed and digital out-of-home media to be truly integrated into omni-channel agency media trading.
Contact usPurl facilitates the exploration of OOH inventory and audiences by creatively building ‘Plots’ of inventory, maps, tables and audience data/visualisations that enables discovery of the right frames that reach the right audiences at the right times to satisfy an OOH media brief.
A ‘Plan’ is a workspace that allows the user to select certain inventory from their ‘Plot’ sandbox and assemble a targeted campaign plan based on live OOH pricing and availability directly from media owner inventory systems.
Once a ‘Plan’ is finalised, ‘Orders’ are generated for each of the targeted media owners. Thanks to a direct API connection with the media owner trading systems, the required OOH inventory can be checked for availability and then optioned and/or booked instantly for guaranteed delivery.
A user can load creative into this workspace to be approved by media owners that is then linked to draft/optioned/booked Purl campaigns for immediate and dynamic allocation to media owner CMS systems and inventory.
The direct delivery of media owner ‘proof-of-play logs’ directly into Purl enables the complete audit of the campaign requirements, bookings and ads served being achieved within a single system. The fulfilment of a campaign is then enriched with audience data, visualised, monitored and reported in a single dashboard that can be shared with client, trading and operational partners.
Cloud-based SaaS product for smaller agencies and media owners.
Agencies and media owners that currently partner with our platforms include:
If you would like to book a demo of Purl then please send us a request using the form below.