The complete planning, buying, content delivery and reporting solution for Out Of Home (OOH) media.
Purl Enterprise has also been integrated into wider media agency finance tools such as MediaOcean that allows both printed and digital Out Of Home media to be truly integrated into Omnichanel Agency media trading.
Book a demoPurl facilitates the exploration of OOH inventory and audiences by creatively building ‘Plots’ of inventory, maps, tables and audience data/visualisations that enables discovery of the right frames that reach the right audiences at the right times to satisfy an OOH media brief.
A ‘Plan’ is a workspace that allows the user to select certain inventory from their ‘Plot’ sandbox and assemble a targeted campaign plan based on live OOH pricing and availability directly from Media Owner inventory systems.
Once a ‘Plan’ is finalised, ‘Orders’ are generated for each of the targeted media owners. Thanks to a direct API connection with the media owner trading systems, the required OOH inventory can be checked for availability and then optioned and/or booked instantly for guaranteed delivery.
A user can load creative into this workspace to be approved by Media owners that is then linked to draft/optioned/booked Purl campaigns for immediate and dynamic allocation to Media Owner CMS systems and inventory.
The direct delivery of Media Owner ‘proof-of-play logs’ directly into Purl enables the complete audit of the campaign requirements, bookings and ads served being achieved in a single system. The fulfilment of a campaign is then enriched with audience data, visualised, monitored and reported in a single dashboard that can be shared with client, trading and operational partners.
Cloud based SaaS product for smaller agencies and media owners.
Agencies and Media Owners that currently partner with our platforms include:
If you would like to book a demo of Purl then please send us a request using the form below.